// Advertising packages
Clear pricing. No surprises.
Standard
One-time$100 one-time
One-time purchase
A one-time batch of five advertisements. Not a subscription.
- 5 advertisement credits per $100 batch
- Promote individual vehicles, inventory, or the dealership itself
- Remaining credits and full ad history in your dashboard
- Buy another batch any time credits run out
- One-time purchase — never renews automatically
- Qualifying leads billed at $10 each under the lead agreement
- Motors Market listings not included
Pro
Subscription$500 / month
Billed monthly
Up to 25 ads each billing month plus dealership optimization.
- Up to 25 advertisements per billing month
- Dealership optimization
- Improvements to vehicle-search visibility
- Monthly usage, remaining allowance and renewal date tracking
- No guaranteed rankings, placement, traffic, leads or sales
- Qualifying leads billed at $10 each under the lead agreement
- Motors Market listings not included
Premium
Subscription$1,000 / month
Billed monthly
Up to 50 ads per month, Motors Market listings and covered qualifying leads.
- Up to 50 advertisements per billing month
- Dealership optimization and visibility improvements
- Motors Market listings for eligible inventory
- Unlimited covered qualifying leads — no $10 per-lead fee
- “Unlimited” refers to covered qualifying leads only — not unlimited ads
- No guaranteed sales, rankings or placement
Motors Market Listing
Subscription$100 / month
Billed monthly
List eligible vehicles on Motors Market without Pro or Premium.
- List eligible vehicles on Motors Market
- Active listing and subscription status in your dashboard
- Customer inquiries routed to your lead dashboard
- Listing allowance not yet set — awaiting business approval
- Does not include Pro or Premium advertising benefits
- Qualifying leads billed at $10 each under the lead agreement
Side-by-side comparison
| Feature | Standard | Pro | Premium | Motors Market Listing |
|---|---|---|---|---|
| Price | $100 one-time | $500 / month | $1,000 / month | $100 / month |
| Billing | One-time, never auto-renews | Monthly subscription | Monthly subscription | Monthly subscription |
| Advertisements | 5 per batch | Up to 25 per billing month | Up to 50 per billing month | Not included |
| Motors Market listings | Not included | Not included | Eligible inventory | Included — allowance awaiting approval |
| Qualifying leads | $10 per qualifying lead | $10 per qualifying lead | Covered — no per-lead fee | $10 per qualifying lead |
| Optimization | — | Dealership optimization & visibility improvements | Dealership optimization & visibility improvements | — |
One-time vs. subscription
Standard is a single $100 payment for five ad credits. Credits are used only when an ad is approved and published; rejected ads don't use a credit. When credits run out, you can buy another batch — it never renews on its own.
Pro, Premium and Motors Market Listing renew monthly. Monthly ad allowances reset each billing month and don't roll over.
Lead fees & other products
A qualifying lead is a customer who submits their contact details and consent and requests contact about a published vehicle. Each costs $10 under the dealer lead terms, unless covered by an active Premium agreement. Views, clicks and incomplete forms are never billed.
Consumers can purchase VIN + vehicle-history access for $15 one-time, only when both are available from an authorized provider.
Policies awaiting business approval